Publication in informational-analytical magazine "Plus"
On pages of informational-analytical magazine "Plus" September, ¹8 (148), 2009 in section: «the Company in focus» an article: «the Alignment to the speed» of the business development director of ARCOM group Bolkisev S. is published.
Recently one of the indicative tendencies of the Russian market of the POS-terminal equipment is a noticeable extension of vendor’s quantity who present their products and technologies on the market. On one hand, it shows considerable potential and high perspectives of this segment, and on another hand– the majority of suppliers who again appeared on the market didn’t succeed to move forward. And the problem is not in stagnation or market saturation. The matter is that the entrance to the Russian market is connected to the necessity of solution of complex economic, technical and marketing tasks. As experience shows, appropriate competences come only in due course, and depend a lot on a correct vendor’s choice of the strategic partner.
ARCOM Group –is the partner of the largest world manufacturer of POS-terminal solutions –French company Ingenico for more than 14 years and that helped ARCOM to become one of leading Russian suppliers of acquiring solutions for bank sector.
During this time ARCOM Groups’ solutions on the basis of Ingenico equipment have perfectly recommended themselves on the market. POS-terminals that were installed more than 10 years ago successfully work in many cities of Russia and other CIS countries till now. In turn, merge of Ingenico and Sagem Monetel companies in summer 2008 has given ARCOM Group favorable opportunity to enlarge the offers portfolio with the most perspective technological solutions of both vendors. So, today in addition to perfectly recommended model lineup of Ingenico POS-terminal equipment on UNICAPT 32 platform, ARCOM Group offers terminals on platform Tellium2 to clients. Thanks to the multiplatform program complex our banks-partners can use now much wider spectrum of acquiring equipment for solution of the most nontrivial business tasks.
It is necessary to mention that for the last few years there were many new perspective niches in the market of electronic commerce, and globalization of payments has entailed toughening of requirements to certification and standards. For the supplier it is necessary to feel these time effects and to be oriented first of all to varying requirements of end users and offer them really demanded products and services «in due time and in a proper place».
Manufacturability and ability of operative service create basis for of the various flexible and scaled innovative projects implementation responding to the last clients’ requests and actual tendencies of the market. Whether it is the large trading network handling millions of payments daily, or the retail bank controlling thousand of remote POS-terminals, or the taxi services, who wish to offer their clients the possibility of non-cash payment, or a small-scale business to which the transparency of POS-transactions is necessary, –ARCOM Group company will always offer some perspective options of acquiring solutions. Reduction in value, auto installation and updating, uninterrupted connection with a host, safety and compatibility of devices, adjustment and control – this is only some of the factors that enable ARCOM Group to remain the leader in it’s’ segment of the market.
By expanding limits of non-cash payments, going to a new generation of clients in acquiring areas, loyalty and rise of their income, we offer more than just most advanced gamma of the POS-terminal equipment, these are the completely integrated POS-terminal solutions including all last innovations: contactless payment, technologies support, color touch screens, biometric authentication, verbal modules etc. Offers to clients constantly develop: from PiN-pads to PDA, from desktop devices to contactless devices, from stationary devices to wireless technologies.
So, ARCOM Group offers Ingenico devices of initial level for small companies of retail trade, complex solutions for large trading networks and banks; in our offers portfolio – innovative wireless POS-terminals for card payments service in any place that are marked by design and are intended for those cases when image really matters (like restaurant business).
ARCOM Groups’ acquiring solutions on the base of Ingenico equipment perfectly corresponds to requirements of the trading organizations, who wish to work with smart cards and to accept debit and credit cards for payments with the use of the traditional telephone modem or new generation IP-communication. Compact, intuitively clear from the maintenance point of view and convenient in operation POS-terminals are capable to work fast, safe and scaled with various payment services in different conditions. Simple in installation and technical support, universal Ingenico payment terminals are oriented on the customer as much as possible and offer proven versions of communications, among which there are Ethernet, GPRS, Wi-Fi, Dial-UP, USB. Combined support of various communication standards allows using flexibly variants of existing telecommunication channels in banks departments and trading networks.
Stationary POS-terminals Ingenico ICT 200
At CARDEX & IT SECURITY 2009 exhibition which was held in April ARCOM Group company presented the line of Ingenico POS-terminals of a new generation. Solutions of new series of Ingenico ICT 200 have the scaled RISC-processor, correspond to all EMV and PCI PED 2.0 requirements and show record metrics of speed in carrying out transaction.
This modern high-speed acquiring equipment that responds to all modern safety requirements uses the new software developed by ARCOM Groups’ specialists within the limits of ARCOM Vision program.
Thus peculiarity of ARCOM Groups’ innovative software is support of all models of EMV-terminals of Ingenico production, irrespective of a platform used.
The terminal ICT200 offered by ARCOM Group for today is the world champion in transaction fulfillment speed. The terminal combines innovation of nanotechnologies and ample possibilities for incomes increase by rendering additional services.
Using new technology of two-nuclear processors, Ingenico successfully combines in this product innovative developments and efficiency, allowing fulfilling transactions much faster, more convenient and safer. So, ICT200 compatibility with existing payment applications showed great results in transaction speed by various communication protocols and communication lines of different quality.
The bright graphics white or colour screen with highlighting is easily to read and effectively promote a brand of trade company. The contactless payment EMV-option supports NFC-payments by card or a mobile phone.
The additional services realized on a new platform, including loyalty programs, enable trading-service companies and banks to increase their income while exploiting POS-terminals of ICT 200 line.
Compact terminals Ingenico with built in PiN-pads save space on a work place of the cashier. The big graphics display, ergonomic keyboard for a convenient PIN-code entry with protection from peeping, the built in high-speed thermal printer with mechanism of easy paper loading provide simplicity and convenience of device usage. The twisted cable delivered in a package, allows sellers to transfer POS-terminals through a counter to clients for operations with cards and PIN-code entry.
Wireless POS-terminals Ingenico
What exactly gives a wide choice of variants of the communication solutions, realized in the line of wireless Ingenico POS-terminals from the point of view of concrete business tasks? Support of such sorts of communications as Infrared, Bluetooth, WiFi and GPRS Ingenico allows trading organizations to make mobile payments by means of the given equipment in any conditions. Now payment by card at the table in cafe, payment in public transport and a taxi, payments in service centers and many other daily payment operations become really simple.
Built in Ingenico terminals
Modern innovative built in Ingenico terminals provide convenience and speed of service together with high level of safety of EMV-transactions and protection of the payment card data from compromise threat. Created with consideration of the world industry of self-service latest trends, high-performance built in Ingenico terminals provide ideal solutions for a wide spectrum of independent payment scenarios, including payments at gas stations, tickets purchase, parking payment and payment of the goods at self-service kiosks.
Ingenico PiN-pads
Ingenico PiN-pads take leading positions in the world market. So, for example, the wide demand on EMV-acquiring market of integrative «ARCUS» solution for cash registers developed by ARCOM Group on the basis of intellectual Ingenico PIN-pads for trading-service firms in many ways is caused by those new possibilities of additional ways of payment, including service all types of EMV-cards and support of the payment transactions that require PIN-CODE entry.
This solution meets all PCI PED and PCI DSS requirements and successfully works in the largest trading networks of Russia: «Piaterochka», "Lenta", "Maxidom", "Metrics", "Paterson", "Season", «About O’Key», "Dixi". Our solution for bank cards reception is also used by network shops, such as "Bukvoed", "Teleforum", «Drugstores 36,6» «Benetton», «Detsky Mir», "GUM", "Vester", "Riv Gauche" and number of others. It is necessary to underline that our specialists not only carry out installation of similar solutions, but also fulfill training of cashiers and other employees of trading-service firms of how to operate with cards of the international payment systems.
Simplicity of PiN-pad’s connection to cash registers and to POS-systems allows to provide fast support of all sorts of payment cards.
ARCOM Group: from standard solutions to the vertical markets
For more than 15-year-old history of ARCOM Groups’ activity it has passed the way from standard payment solutions to exclusive developments and complex products for the vertical markets. Today we offer standard and specialized payment applications completely compatible with Russian and international standards which allow trade companies to attract attention of clients at points of sales within the limits of ARCOM Vision program. New product of ARCOM Group – ARCOM Vision is constructed on essentially new cross platform and multi host architecture which allows to transfer applications to POS-terminals of various vendors, including manufacturers of cash machines and doesn’t require difficult additional program developments.
ARCOM Group allows banks, trading-service companies and also providers of payment services and representatives of a small-scale business to optimize their investments into payment solutions, by making them more simple and convenient, and also to discover new ways to receive additional income.
As it is known, safety of investments during acquiring project implementation is defined by validity of expenses for creation of acquiring system today and its stability to moral obsolescence tomorrow. And from this point of view ARCOM Group, having in its portfolio a wide spectrum of Ingenico POS-terminal equipment and also its own software solutions and technologies, offers today an optimal choice.
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